Intubation is the third most common medical procedure performed globally. Every year, over 20 million intubations are performed in North America. The process of inserting the tube into a patient’s trachea requires a high degree of skill and precision for quick insertion in a highly stressful environment, as the patients can’t breathe when it is being performed. If done improperly, complications can include hypoxia, brain damage, cardiac arrest and even death. Indeed, 45% of patients undergoing intubation experience at least one major peri-intubation adverse event. Over 73% of physicians in Canada experience burnout. Hada has a unique solution. Our proprietary technology extends the safety window to allow doctors to have more time to intubate, improving intubation safety and efficiency, preventing potential injuries, aiming to reduce job stress.