Birth control is often misprescribed. This leads to a gruelling trial and error process where 75% of people describe their experience negatively. It’s also extremely time consuming, taking an average of 2 years for someone to find a method that they like. This trial and error is harmful to a person’s wellbeing. Reya is a digital platform for personalized contraceptive counselling. We utilize smart algorithms and human centered design to match people to the best birth control option for them, help them track and monitor any side effects or symptoms, while providing personalized insight and support.